OUR STORY

Fareed Abu Zari
Founder

A PURSUIT OF FRAGRANCE

Abu Zari was founded in 2015 by Fareed Abu Zari, whose appreciation for traditional perfume oils began long before the brand itself. Drawn to the richness, longevity, and intimacy of concentrated fragrances, he set out to create a collection that honored those traditions while offering a refined experience for today’s fragrance enthusiast.

Rather than pursuing mass production, Fareed chose a different path—one centered on craftsmanship, patience, and attention to detail. Every fragrance is freshly bottled after an order is placed, allowing each bottle to leave the workshop at its fullest expression.

THE PHILOSOPHY

For Fareed, fragrance has never been simply about smelling good. It’s about memory, presence, and the confidence a scent leaves behind.

That philosophy continues to guide every decision at Abu Zari—from selecting fragrance compositions to designing the bottle, presentation, and overall experience.

The goal has always remained the same: to create perfume oils that feel intentional, personal, and worthy of becoming part of someone’s daily ritual.

BUILDING ABU ZARI

What began in 2015 with a passion for traditional perfume oils continues today—one bottle at a time.

Each fragrance reflects the same principles on which Abu Zari was founded:

• Freshly bottled to order
• Highly concentrated perfume oils
• Inspired by traditional perfumery
• Crafted with patience and precision

LOOKING AHEAD

Fareed believes the future of fragrance lies in authenticity rather than excess.

As Abu Zari continues to grow, the mission remains unchanged: to create thoughtfully crafted perfume oils that honor tradition while inviting a new generation to discover the richness of wearing fragrance in its most personal form.

Explore the Collection →